We have a long-standing relationship with Aberystwyth University, having provided photography of everything from staff head-shots to graduation celebrations, and social media coverage of public lectures and events. We recently undertook a substantial project to provide photos across the range of university and student-life activities, for use in print, web, and social media marketing and promotion. The collections were created partly by posing student and staff volunteers, and partly by capturing students and researchers going about their real activities.